EarthCents® – Our EarthCents energy efficiency programs are helping customers save money and the environment. Bob Price (pictured), a Pensacola home builder, believes energy efficiency is what homeowners want. Price, who is building homes in the first EarthCents Home subdivision in Cantonment, Fla., estimates his buyers will save up to 40 percent on their energy bills. Certified EarthCents homes must meet specified energy efficiency standards.

SMART CHOICES

What’s SMART about Southern Company?

We’re finding new opportunities to enhance the customer experience
while keeping our prices as low as possible.

So, exactly what is it that keeps our customers satisfied? It’s our reliability, our great customer service, and our affordable prices. We should know, since we are consistently listed among the top U.S. electric service providers in customer satisfaction by the American Customer Satisfaction Index. But our customers deserve more than this. They deserve to have more choices and more control. And that’s what we are giving them. Many new customer choices will become available through the use of smart meters. We’re nearing the halfway point of our systemwide deployment of 4.6 million smart meters. When the majority are installed by 2012, smart meters will serve as another way to communicate with our customers. In the future, our customers will have online access to detailed information about their energy usage. They’ll be able to identify conservation, efficiency, and usage-management opportunities, which are opportunities to reduce their utility bills and their environmental footprint. But we’re researching and developing a whole lot more smart choices for our customers, and many are available right now. From efficiency technologies and smart appliances to dynamic pricing options, we continue to look for energy-saving, dollar-saving, and environment-saving products and services for our customers so that they can make smart choices.