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The 1997 annual report is submitted for shareholders' information. It is not intended for use in
connection with any sale or purchase of, or any solicitation of offers to buy or sell securities.
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Shareholder Inquiries
If you have questions concerning your Southern Company stockholder account, or if you would like to order
publications listed on this page, please contact:
SCS Stockholder Services is Southern Company's transfer agent,
dividend paying agent, investment plan administrator, and registrar.
Southern Investment Plan
Southern Investment Plan (SIP) is a direct stock purchase plan that provides current Southern Company
shareholders with a convenient and economical way to increase their holdings. SIP also enables investors who
are not currently shareholders to purchase common stock directly through the plan.
Publications Available to Shareholders
- Southern Investment Plan information
- Southern Company Form 10-K
- Southern Company Environmental Review
- Audiocassette recordings of Southern Company's annual report
Quarterly Reports for Holders in Street Name
Owners whose shares are held in street name may have quarterly reports mailed directly to them. Send written
requests to SCS Stockholder Services.
Stockholder Information Line
Shareholders can obtain information about their accounts and available services by calling the Southern Company
Stockholder Information Line at 800-554-7626.
The interactive voice-response system operates seven days a week. Stockholder Services representatives
are available Monday through Friday, 9 a.m. to 5 p.m.
Dividend Payments
The entire amount of dividends paid during 1997 is taxable as ordinary income.
The board of directors sets the record and payment dates for quarterly dividends. In January 1998, the directors
declared a 3.1 percent increase in the dividend. A dividend of 33.5 cents per share was paid in March 1998.
For the remainder of 1998, projected record dates are: May 4, Aug. 3, and Nov. 2. Projected payment dates for
dividends declared during the remainder of 1998 are: June 6, Sept. 5, and Dec. 5.
Annual Meeting
The 1998 annual meeting of shareholders will be held on Wednesday, May 27, at 10 a.m. (CDT) at the Mobile
Convention Center in Mobile, Alabama. A report on the meeting will be mailed to all shareholders of record and
will be available on request to other interested parties.
Common Stock
The common stock of Southern Company is listed and traded on the New York Stock Exchange. In addition, the stock
is traded on regional exchanges across the United States and on the Berlin Stock Exchange. In the United
States, the ticker symbol for Southern Company stock is SO, and the symbol SouthCo is used in newspaper
stock listings. In Berlin, the ticker symbol is SURGR.
Auditors
Arthur Andersen LLP
133 Peachtree Street, N.E.
Atlanta, GA 30303
Institutional Investor Inquiries
Southern Company maintains an investor relations office in New York-(212) 269-8842-to meet the information
needs of institutional investors and security analysts.
Eliminate Duplicate Mailings
If you are a stockholder of record with more than one account in your name, or with the same address as
other stockholders of record, you may authorize Southern Company to discontinue mailings of multiple
annual reports. Simply check the appropriate box on the bottom of a dividend check stub or investment
plan statement and return it to SCS Stockholder Services.
Company Addresses
Credits
Writing and Project Management
Michael Klodnicki
Financial Review
L.M. Thomas III
Design
Critt Graham & Associates
Photography
Ken Hawkins
Pete Vidor
Interactive Design
DNA Communications
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