Southern Company is an international energy company that serves millions of customers in 10 countries on four continents every day. Our goal is to be the best investment in our industry.

FINANCIAL HIGHLIGHTS

    1998     1997   change 
Operating revenues
  (in millions)
$ 11,403   $ 12,611   (9.6) %
Consolidated net income
  (in millions)
$ 977   $ 972   0.5 %
Earnings per share $ 1.40   $ 1.42   (1.4) %
Dividends per share $ 1.34   $ 1.30   3.1 %
Dividend yield
  (year-end, percent)
  4.6     5.0   (8.0) %
Average shares outstanding
  (in millions)
  697     685   1.7 %
Return on average
 common equity

  (percent)
  10.04     10.30   (2.5) %
 Book value per share $ 14.04   $ 13.91   0.9 %
Market price
  (year-end, closing)
  29 1/16   25 7/8 12.3 %
Total market value of
  common stock

  (year-end, in millions)
$ 20,280   $ 17,942   13.0 %
Total assets (in millions) $ 36,192   $ 35,255   2.7 %
Total kilowatt-hour sales
  (traditional business, in
   millions)
  164,335     156,887   4.7 %
  Retail   141,500     133,242   6.2 %
  Sales for resale   22,835     23,645   (3.4) %
Total number of customers
  (traditional business, year-end,
   in thousands)
  3,794     3,720   2.0 %

 

 

       

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