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INCREASING
PROFITS
We are big
and growing. In 1999, we traded more than 219 million megawatt-hours of
electricity, giving us an 8.3 percent share of the U.S. wholesale electricity
market. We also traded 5.4 billion cubic feet of natural gas per day.
Through Southern Company
Energy Marketing, we buy and sell electricity, natural gas, coal and oil
from and to utilities, independent power producers, marketers and others.
Having our energy
trading and marketing group sell power from our generating plants significantly
increases profits and reduces risk. That's because we use our knowledge
of competitive markets to run our plants in response to daily and
even hourly price changes. And that leads to bigger profit margins.
That's why we have
12,000 megawatts of generating capacity that we own, are building,
or have control over in the Northeast, California/Southwest, Midwest,
and Texas regions. And that's why we're working to double that through
acquisitions and building new generation.
MEETING
U.S. ENERGY NEEDS
While they don't receive any bills directly from us, chances are that when
the 250,000 students at the 50 colleges and universities in the Boston
area power up their computers and research projects...and when the financial
markets take off for another ride on Wall Street...and when a cable car
makes a trip into downtown San Francisco...and when the fast-paced futures
traded at the Chicago Mercantile Exchange are officially recorded...and
when air conditioners run full blast to ease the Dallas heat some
of the electricity they use comes from us.
NORTHEAST
In the Northeast, our generating capacity of about 3,000 megawatts goes
into the systems that serve energy users in New York and Massachusetts.
To help meet the growing needs of those areas, we're planning to add 1,500
megawatts of new environmentally friendly, gas-fired generation.
CALIFORNIA
Our plants in California are not far from Silicon Valley and are anything
but laid back. They are environmentally friendly, gas-fired "must-run"
units, meaning their 3,065 megawatts are needed to meet the basic energy
needs of the San Francisco area. So are the 1,050 megawatts that we're
adding by 2003.
MIDWEST
In the Midwest, we're breezing into Chicago and aiming to be a big cheese
in Wisconsin. We're planning to more than double the size of our Indiana
plant that currently provides 490 megawatts to Commonwealth Edison, which
supplies electricity to the Windy City. Near Green Bay, our plant under
construction will pack in 306 megawatts of state-of-the-art, gas-fired
generation and should add another 219 megawatts in 2008.
TEXAS
We have a major presence in Texas, where market growth is strong and capacity
is short. We're building a 460-megawatt, gas-fired plant that will expand
to 780 megawatts by 2005. We also manage 1,650 megawatts for the Brazos
Electric Power Cooperative in the Dallas-Fort Worth area.
CONTINUING
SUCCESS
Our strategy is to continue pursuing new generation and link it to our
trading and marketing operations. To take better advantage of increasing
growth opportunities, we may need more than our initial goal of 24,000
megawatts. But we don't buy everything that becomes available. It has
to be the right opportunity in the right place at the right price.

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