SOUTHERN COMPANY is one of the world's leading energy suppliers and the largest producer of electricity in America. Our goal is to grow 8 percent annually. We're producing and acquiring more energy and selling it to large wholesale customers in targeted regions throughout North America and around the world. Our strategy includes building and buying more generating plants and gaining access to more natural gas. We're aiming to be the best investment in our industry, and we plan to achieve that through aggressive growth.

 

FINANCIAL HIGHLIGHTS

1999

1998

change

 
 
 

Operating revenues (in millions)

$11,585

$11,403

 

1.6 

%

 

Earnings as reported (in millions)

$1,276

$977

 

30.6 

%

*

Earnings from operations (in millions)

$1,303

$1,225

 

6.4 

%

 

Basic and diluted earnings per share as reported

$1.86

$1.40

 

32.9 

%

*

Basic and diluted earnings per share from operations

$1.90

$1.76

 

8.0 

%

 

Dividends per share

$1.34

$1.34

 

 
 

Dividend yield (percent)

5.7

4.6

 

23.9 

%

 

Average shares outstanding (in millions)

685

697

 

(1.7)

%

 

Return on average common equity (percent)

13.43

10.04

 

33.8 

%

 

Book value per share

$13.82

$14.04

 

(1.6)

%

 

Market price (year-end, closing)

23

1/2

29

1/16

(19.1)

%

 

Total market value of common stock (year-end, in millions)

$15,646

$20,278

 

(22.8)

%

 

Total assets (in millions)

$38,396

$36,191

 

6.1 

%

*

Southern Energy's earnings from operations (in millions)

$355

$239

 

48.5 

%

The entire Financial Review is available for download (PDF 874KB).

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