Lines to Everyone. Southern Company employees start every day knowing they are responsible for keeping the lights on. Susan Story, president of Southern Company Services, outlines challenges to rising costs and ways to be cost effective. Click to play
Here in the Southeast, start your microwave and that's us behind the plug. Buy a soft drink, that's us powering the bottling plant. Go fishing on a local lake, that's us operating the dam. Even if you heat your house with another fuel, we probably supply the power to run the circulating fan. People take our product for granted. Because we're everywhere with lines to everyone.
By the nature of what we do—generate electricity for 4.4 million customers in the Southeast—our company has a key impact on the:
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Our impacts are not necessarily distinct from each other. Some coincide and present opportunities, while others conflict and present risks. This report details how we balance priorities among employees, investors, customers, suppliers, regulators, community members and environmentalists. On balance, our opportunities and risks net out to these stakeholder goals:
This report focuses on our plans, progress and performance against these goals. The first three goals are covered in the energy innovation section, the fourth in work force, and the last in stewardship. See also the GRI Index and Table of Contents »
Climate change, emissions, water use and other expansive risk factors are covered in detail in the report. Additional risk factors to future earnings potential, outlined in our 2012 10K (p I-14), include: