Planning is based on a fundamental strategy. Here are our strategic commitments (in bold) and how we propose to meet them (bulleted below).
Risk assessment (see risk factors) further shapes our plans. We continually evaluate risk through scenarios based on interrelated factors like fuel market conditions and prices and a range of environmental requirements varying in stringency. Environmental variables include requirements from possible climate change legislation and regulation.
After comprehensive review of the scenarios both internally and hand-in-hand with our regulators, their staff and consultants, we develop action plans. We consider the long-term implications of the action plans in our generation and transmission planning and the short-term implications through the Southern Company Fleet Operations and Power Coordination Center. This process ensures reliable and affordable service while adapting to changing market conditions.
Southern Company trades on the New York Stock Exchange as SO. Our stock is among the most widely held in the U.S. with about 600,000 shareholders. We have paid a dividend each quarter consecutively dating from 1948.
2011 financial objectives and targets: