Competitive Generation

Southern Company is the largest wholesale energy provider in the Southeast, currently managing and fulfilling the energy needs of municipally owned electric membership cooperatives and investor-owned utilities.

Meeting your needs today
We provide a reliable and stable resource to your operation, ensuring the homes and businesses you serve have the power needed for comfort, productivity and economic development. We have the experience to anticipate market and weather changes and the ability to respond quickly when called upon. We can assume your energy needs, supply peak capacity, and help you manage your power pool or operating load.

Low risk
It only takes one defaulted contract to throw your operation into turmoil. Avoid scrambling to make up power on a volatile spot market. Choose Southern Company. We manage market risk by securing future capacity needs at favorable prices. We've met our promises for decades. When you contract with Southern Company, you'll get the energy you need.

Competitive pricing
We integrate our generation assets with sound market buys to keep our rates competitive and our reliability high. Whether you are looking for short or long-term capacity, we provide the flexibility to get the deal done for you. Our energy products also provide you with greater control of your future power supply costs. And you don’t have to worry about stranded costs or unanticipated charges.

Customer focused
If you are within the Southeast US, we are focused on your market and your customers. It is our only market and the one we know best.

Tangible assets
We offer combined cycle plants — one of the cleanest and most efficient methods of producing electricity — for intermediate and base loads and combustion turbines for peaking purposes.

Looking out for you tomorrow
Any energy company can make promises. Keeping them is a different story. Anticipating demand in the ever-growing Southeast, we have more than 5,400 megawatts of competitive generation to serve the wholesale power market. Rest assured that we'll do what it takes to stay ahead of demand even further into the future.

contact us
If power is critical to your business, take advantage of our experience and capability, competitive pricing and reliability, service and innovation. Contact us for specifics on your energy needs.