Invest in Efficiency

It's easy to forget that electricity isn't a natural resource. It takes fuel and manpower to make electricity so convenient. And though it's affordable, it's not free. Using electricity wisely conserves resources, avoids emissions, and saves money.

Our responsibility is to provide electricity to anyone who wants it, whenever they flip the switch. We must have enough power plants at the ready for times when everyone wants power, during hot days in summer or cold days in winter. The average residential customer today uses 16 percent more electricity than in 1991. Energy efficiency programs not only lower the total amount of energy used, but also lower the peak amount needed, reducing the need to build more plants.

EarthCents energy efficiency programs help our customers save energy and money while reducing greenhouse gases. Introduced in 2008, EarthCents comprises a set of standing and new programs—and educational efforts—to reduce residential and commercial electricity consumption.

Heating and Cooling

Dialing the right setting on your thermostat, while using ceiling fans in the summer or an extra layer of clothing in the winter, can save a good bit of money.

Water Heating

Solar thermal water heating may be an option in your area. Installations can pay off within five years and may offer significant savings on water heating depending on your climate.

Kitchen, Laundry, and Lighting

Invest in an ENERGY STAR®-qualified appliance, and your "payback" on that investment can be realized in dollar savings on your utility bills.