Inventing our future: New hub to deliver tomorrow's solutions, today

News Center Stories

April 1, 2015

Inventing our future: New hub to deliver tomorrow's solutions, today

Did you realize that electricity use in America has grown five times faster than other energy sources over the past four decades? This means delivering clean, safe, reliable and affordable power is no longer an aspiration – it is a necessity. That's why Southern Company has announced the creation of a new hub that will help the company deliver the solutions its customers need for today – and for tomorrow.

"Our customers are looking for solutions, and they want a partner who can make their lives, their quality of life, better," said Southern Company Chairman, President and CEO Thomas A. Fanning. "It is through cutting-edge innovation – solutions that improve our lives every day – that we can create better, more efficient ways to deliver power and help solve some of the challenges our customers face."

In the coming months, Southern Company's hub – to be known as the Energy Innovation Center and located in Atlanta's Technology Square – will look for better, more reliable and more efficient ways to increase value for customers through products and services. Some of the first ideas to be tested will be from Southern Company employees. They submitted new projects in a company-wide competition in 2014 that aimed to address future energy challenges. 

"Our employees understand what our customers want; they serve them every day. Their ideas will help deliver an energy future that is clean, safe, reliable and affordable," continued Fanning. "What better place to make those ideas come to life than our new hub in the heart of Georgia's technology sector? We are excited about the possibilities." 

“Our employees understand what our customers want; they serve them every day. Their ideas will help deliver an energy future that is clean, safe, reliable and affordable.”

Tom Fanning, Southern Company CEO

Southern Company will seek partnerships with leading southeastern universities and other strategic partners to be named later. 

"With a strong and stable economy fueled by Fortune 500 companies, leading technology innovators and respected universities, Atlanta is an ideal home for creating real solutions to America's energy challenges," Fanning added. 

The Energy Innovation Center will become a place where ideas, innovation and investment will meet to create better customer experiences. And it's a perfect complement to the nearly $2 billion investment the Southern Company system has managed in research and development since 1970, helping to improve the ways it produces and delivers electricity to customers.