Key Impacts, Risks, Opportunities

Here in the Southeast, start your microwave and that's us behind the plug. Buy a soft drink, that's us powering the bottling plant. Go fishing on a local lake, that's us operating the dam. Even if you heat your house with another fuel, we probably supply the power to run the circulating fan. People take our product for granted. Because we're everywhere with lines to everyone.

Key Impacts

By the nature of what we do—generate electricity for more than 4.4 million customers in the Southeast—our company has a key impact on the:

  • Safety of workers by stressing the need to anticipate hazards.
  • Prosperity of customers by keeping monthly electric bills affordable.
  • Profits of businesses where efficient electrical use can lower operating expenses.
  • Improvement of communities with service, volunteerism and support.
  • Growth of a region that needs affordable energy to compete in a global market.
  • Energy independence of a nation facing increased strains on domestic resources.
  • Conservation of the environment and natural resources.
How Eelctricity Works
Click image to learn how electric utilities work.


Our impacts are not necessarily distinct from each other. Some coincide and present opportunities, while others conflict and present risks. This report details how we balance priorities among employees, investors, customers, suppliers, regulators, community members and environmentalists. On balance, our opportunities and risks net out to these stakeholder goals:

  • Keep electricity affordable and reliable.
  • Champion conservation and energy efficiency.
  • Lower the impact of electricity generation on the environment.
  • Attract, develop, protect and retain skilled workers to ensure reliable supplies of electricity.
  • Foster community growth and environmental stewardship.

This report focuses on our plans, progress and performance against these goals. The first three goals are covered in the energy innovation section, the fourth in work force, and the last in stewardship. See also the GRI Index »

More on...

CEO Viewpoint | Strategy | Performance | Economic Development | GRI Index plus Keywords

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